Automotive Process - based New Product Development : A Review of Key Performance Metrics

The new product development (NPD) is the process by which a new product idea is conceived, investigated, taken through the design process, manufactured, marketed and serviced. In the automotive industry, within the context of ISO/TS16949:2002 (the automotive quality management system international standard), these related to the product realization process (PRP) which consists of five phases: " Plan and Define Action ". These phases may be done concurrently and have correlated activities. This paper proposes a process-based management concept focusing on controlling and measuring for their effective management including literature review of NPD performance metrics. Integrating the process-based management concept with the proper performance measure can initiate new knowledge which will contribute to the improvement of the automotive industry.